Description
This short but powerful book has helped thousands of writers, artists, scientists, and engineers to unravel problems and generate ideas. Now let James Webb Young’s unique insights mean you can be more creative in each and every area of life. Advertising mogul William Bernbach wrote, “James Webb Young is within the tradition of a few of our best thinkers when he describes the workings of the creative process. The result of many years in advertising have proved to him that the important thing element in communications success is the production of relevant and dramatic ideas. He no longer only makes this point vividly for us but shows us the street to that goal.” Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.