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Disaster Communications in a Changing Media World, Second Edition

Amazon.com Price: $48.62 (as of 05/05/2019 15:22 PST- Details)

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Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to most people, to elected officials and community leaders, in addition to to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities within the age of evolving media. The emergence of new media like the Web, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media.

The tools and rules of communications are evolving, and disaster communications should also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.

Includes case studies from contemporary disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings
Demonstrates how you can use blogs, text messages, and cell phone cameras, in addition to government channels and traditional media, to keep in touch all through a crisis
Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector
Updated information in each and every chapter, especially on how social media has emerged as a force in disaster communications

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