Certified Non-Toxic, Fluoride Free, Dentist Formulated & Recommended, SLS Free, Paraben Free, Preservative Free, Gluten Free, Dye Free, No Harsh Chemicals, and tastes great!
Natural Flavors & Tastes Great! This delicious tasting toothpaste is made from naturally derived ingredients, and freshens with essential oils to support oral health and visibly reduce redness of gums. Kids love our natural strawberry flavor!
Dentist Formulated & Recommended – Oral Essentials offers a unique approach to oral care with a full line of products created and designed by 2 world-renowned dentists and tested against the leading brands in studies all over the world!
Healthy Looking Teeth & Gums – Oral Essentials Kids Formula toothpaste utilizes Dead Sea salt, Xylitol, French Essential Oils and Organic Aloe Vera juice to clean teeth and reduce redness of gums in just weeks. Plus, it’s Unicorn approved!
Xylitol – Oral Essentials uses Non-GMO xylitol made from birch trees to sweeten our formulas and reduce the risk of tooth decay. This alternative to sugar has been used safely in oral care products for decades!
From the Manufacturer
Oral Essentials was formulated by an internationally recognized and award-winning cosmetic dentist and periodontist. Together, they recognized that most people have no idea what’s in the products they use each and every day. So they set out to educate the world by empowering people to make better choices about their oral care. Through clinically tested research, they pioneered a new line of products that clean your mouth and brighten your smile as well as any name brand product, without all the harmful side effects. It’s everything you need and nothing you don’t. Oral Essentials uses only whole ingredients that are filled with beneficial minerals. Our primary ingredient is Dead Sea salt. It’s the most potent salt in the world, and it’s been revered for its healing powers since the earliest human civilizations. We mix it with other naturally derived key ingredients like organic aloe vera, essential oils, and plant-based non-GMO xylitol from birch trees to control the development of—not kill—the bacteria in your mouth. But what’s not inside Oral Essentials matters as much as what is. We don’t include any of the bad stuff you’ll find along the oral care aisle. That means no alcohol, no dyes, no SLS, and no petroleum-based glycerin. Because we’re proud to be certified 100% non-toxic. And with solutions to improve whitening, sensitivity, gum health, and dry mouth, we’re delivering an uncompromising routine for everyone. We all have the power to make the smarter, healthier choice to manage our oral care. And at Oral Essentials, we’re staying true to our California roots to help everyone wake up to a sunny smile.
New Brand Name, Same Product you love: Oral Essentials has decided to rebrand their name and packaging to Lumineux Oral Essentials. The product’s standards and ingredients have been kept exactly the same.
Strawberry Yumminess – Our Kid tested and approved toothpaste has a lightly sweet and fruity flavor that makes it easy to implement a good brushing routine.
Safety First – SLS free, Sulfate Free, Fluoride Free, Dye Free, Preservative Free, Triclosan Free, and certified Non-Toxic. We use a patented blend of kid-friendly ingredients that are dentist approved and recommended.
Unicorn Fantastic – This imaginative and brightly colored packaging features a unicorn dancing through a rainbow fantasy that makes kids look forward to brushing their teeth. You’re welcome.
Featured on Pop Sugar – If you’re a 20 something hipster who just wants to use Unicorn toothpaste, that’s okay. There is no age restriction on this product, and let’s face it, Unicorns are totally awesome. #TeamUnicorn