Streampunks: YouTube and the Rebels Remaking Media

Amazon.com Price: $8.99 (as of 10/11/2019 10:32 PST- Details)

Description

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the upward thrust of YouTube, the creative minds who have capitalized on it to change into pop culture stars, and how streaming video is revolutionizing the media world.

In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it’ll take us next.

Sharing at the back of-the-scenes stories of YouTube’s most influential stars—Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat—and the dealmakers brokering the way forward for entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, at the same time as giving aspiring Streampunks some necessary advice to launch their own new media careers.

Kyncl persuasively argues that, regardless of concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is in fact fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media riot that may be reshaping our world.

Home » Shop » Books » Subjects » Business and Money » Industries » Sports and Entertainment » Entertainment » Streampunks: YouTube and the Rebels Remaking Media

Recent Products