Description
Learn the Secrets In the back of World-Class Product Development
In a world overloaded with new services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that every one but guarantee the success of their new products–and now their secrets are to be had to you.
The McGraw-Hill 36-Hour Course: Product Development will give you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods In the back of successful product development, together with case studies from the most creative companies of our time–Apple, Google, Cisco, Toyota, Pixar, and plenty of others. In less than a week, you’ll be able to be an expert on:
- Creating a value proposition that motivates a customer to shop for your new product
- Protecting intellectual property to sustain a competitive advantage
- Creating a budget and securing the capital you wish to have
- Managing the design, fabrication, integration, and delivery processes
- Master the essentials of product development
- Maximize your study time
- Measure your progress with chapter tests and a free online exam
- Earn a Certificate of Achievement online
Designed as an easy, self-paced “course” complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.