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X: The Experience When Business Meets Design

Amazon.com Price:  $11.88 (as of 08/05/2019 19:16 PST- Details)

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Description

Welcome to a new era of business in which your brand is defined by those who experience it.

Do you know how your customers experience your brand today?

Do you know how they actually feel?

Do you know what they say when you re not around?

In an at all times-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands turn out to be victim to whatever people feel and share.

In his new book X: The Experience When Business Meets Design bestselling creator Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too aren’t enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.

This isn’t your extraordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion whilst also giving new perspective and insights that can assist you win the hearts and minds of your customers. And, the design of this book, in conjunction with what fills its pages, was done the usage of the principles shared within.

Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:

  • How our own experience gets in the way of designing for people not like us
  • Why empathy and new perspective unlock creativity and innovation
  • The importance of User Experience (UX) in real life and in executive thinking
  • The humanity of Human-Centered Design in all you do
  • The art of Hollywood storytelling from marketing to product design to packaging
  • Apple’s holistic approach to experience architecture
  • The value of different journey and experience mapping approaches

The future of business lies in experience architecture and you are the architect.

Business, meet design.

X

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