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100 Things Every Designer Needs to Know About People (Voices That Matter)

Amazon.com Price: $27.08 (as of 14/04/2019 22:05 PST- Details)

Categories: Applied Psychology, Books, Computer Science, Computers and Technology, Desktop Publishing, Graphics and Design, Health, Fitness and Dieting, Medical Books, New, Used and Rental Textbooks, Psychology, Psychology and Counseling, Social Sciences, Specialty Boutique, Subjects, Web Design, Web Development and Design

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Description

We design to elicit responses from people. We wish them to shop for something, read more, or take action of a few kind. Designing without understanding what makes people act the way they do is like exploring a new city and not using a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide each designer needs. With it you’ll be capable of design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

What grabs and holds attention on a page or screen?

What makes memories stick?

What is more important, peripheral or central vision?

How are you able to predict the types of errors that people will make?

What is the limit to anyone’s social circle?

How do you motivate people to continue on to (your next step?

What line length for text is best?

Are some fonts better than others?

These are just among the questions that the book answers in its deep-dive exploration of what makes people tick.

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