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7: Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy)

Amazon.com Price: $62.53 (as of 12/05/2019 18:28 PST- Details)

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That specialize in a range of advertising formats, this book provides international state of the art research inter alia on the fast evolving and increasingly more complex advertising landscape that raises various challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective number of research presented on the 14th International Conference in Advertising (ICORIA), which used to be held in London (UK) in July 2015. The conference gathered more than 150 participants from quite a lot of countries from nearly all continents, including Europe, North and South The us, Asia, and Australia.

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7: Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy)

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