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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Amazon.com Price: $96.86 (as of 30/04/2019 17:30 PST- Details)

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This book offers an in depth and entire analysis of the tactic which enabled the Swatch Group to determine itself at the world market. Specifically, it tackles the problems of production restructuring, with the hole of subsidiaries in Asia, and the implementation of a brand new business plan, characterized by the move towards luxury.

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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

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