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A Buyer’s Life: A Concise Guide to Retail Planning and Forecasting

Amazon.com Price:  $55.00 (as of 12/05/2019 17:48 PST- Details)

Description

The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. Then again, the context in which they’re analyzed is repeatedly evolving. The most successful retail buyers are ready to resist the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. As a retail buyer for nearly 20 years with more than a few retailers, Connell draws on her experience providing practical fundamental mathematical formulas at the same time as also giving context in the current retail environment. This text gives students a step by step approach to understanding the mechanics of a six-month merchandising plan. Upon completion of the plan students will gain insight into how the plan is forecast into the future in addition to how it is implemented at the actual purchasing level.

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