A Consumers’ Republic: The Politics of Mass Consumption in Postwar America

Amazon.com Price: $14.49 (as of 11/10/2019 07:11 PST- Details)

Categories: Americas, Books, Business and Money, Consumer Behavior, Development and Growth, Economics, Historical Study and Educational Resources, History, Marketing and Sales, Politics and Government, Politics and Social Sciences, Sociology, Subjects, United States

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On this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.

Trumpeted as a means to advertise the overall welfare, mass consumption quickly outgrew its economic objectives and changed into synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of The usa, and the facility of consumers to buy the whole lot from vacuum cleaners to convertibles gave upward thrust to the facility of citizens to buy political influence and effect social change. Yet in spite of undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

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