A/E/C Marketing Fundamentals: Your Keys to Success

Amazon.com Price: $45.00 (as of 08/05/2019 17:40 PST- Details)

Categories: Books, Business and Money, Construction, Industrial, Industries, Marketing, Marketing and Sales, Subjects

Description
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Description

Whether you are new to the A/E/C community and working on your very first job or you’re a more seasoned professional who is taking on marketing responsibilities for the first time, you’ll find “A/E/C Marketing Fundamentals: Your Keys to Success’ a useful introduction to marketing basics. Even though you’re a more experienced marketer, you’ll learn core principles and effective strategies on the way to enhance your job performance. This book, developed by subject matter experts from the Society for Marketing Professional Products and services (SMPS), provides marketers with the resources and ideas necessary to adapt to the a large number of standards changing the A/E/C industry. ABOUT SMPS The Society for Marketing Professional Products and services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to protected profitable business relationships for their design and building companies. The Society and its chapters take pleasure in the give a boost to of 3,500 firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

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A/E/C Marketing Fundamentals: Your Keys to Success

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