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A History of Howard Johnson’s: How a Massachusetts Soda Fountain Became an American Icon (American Palate)

Amazon.com Price: $14.35 (as of 06/05/2019 14:45 PST- Details)

Categories: Americas, Architectural, Arts and Photography, Books, Business and Money, Dining, Food, Lodging and Transportation, History, Hospitality, Travel and Tourism, Industries, Photography and Video, State and Local, Subjects, Travel, United States

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Howard Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida and all of the strategy to the West Coast. Popularly referred to as the “Father of the Franchise Industry,” Johnson delivered excellent food and prices that brought appreciative customers back for more. The horny white Colonial Revival restaurants, with crowd pleasing porcelain tile roofs, illuminated cupolas and sea blue shutters, were described in “Reader’s Digest” in 1949 as the epitome of “eating places that seem like New England the city meeting houses dressed up for Sunday.” Boston historian and writer Anthony M. Sammarco recounts how Howard Johnson introduced twenty-eight flavors of ice cream, the “Tendersweet” clam strips, grilled frankforts and a menu of delicious and traditional foods that families eagerly enjoyed after they traveled.

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