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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

Amazon.com Price:  $6.93 (as of 12/05/2019 17:45 PST- Details)

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Description

To get a great answer, you want to ask the perfect question. Warren Berger revives the lost art of questioning.

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the vital powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool–one that has been to be had to us since childhood. Questioning—deeply, imaginatively, “beautifully”–can help us identify and solve problems, get a hold of game-changing ideas, and pursue fresh opportunities. So why are we ceaselessly reluctant to ask “Why?”

Berger’s surprising findings reveal that even if children start out asking hundreds of questions a day, questioning “falls off a cliff” as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged–and, in reality, is from time to time barely tolerated.

And yet, as Berger shows, the most creative, successful people have a tendency to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking–and finding powerful answers. The writer takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them–by starting with a “beautiful question.”

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