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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Amazon.com Price: $5.63 (as of 12/05/2019 18:54 PST- Details)

Categories: Books, Business and Money, Entrepreneurship, Management, Management and Leadership, Marketing, Marketing and Sales, Multilevel, Small Business and Entrepreneurship, Subjects

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What does it actually take to achieve business lately? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of essentially the most successful brands of latest years, explains this regularly mysterious process by setting out the rules that helped these companies transform leaders of their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business on the top of its game.

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