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Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

Amazon.com Price:  $31.83 (as of 05/05/2019 15:16 PST- Details)

Description

Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses after which the usage of that data to achieve very important insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev enjoy, and delivers relevant content across internet and mobile channels.

This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and a simple-to-use format to leap in and start the usage of Adobe’s powerful internet analytics tool.

You’ll learn the quickest strategy to:

  • Create metrics
  • Run and set options for reports
  • Measure the effectiveness of marketing campaigns
  • Engage and retain customers
  • Track customers during the conversion funnel
  • Share reports and set up dashboards
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