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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science)

Amazon.com Price: $26.97 (as of 12/05/2019 16:41 PST- Details)

Categories: Books, Business and Finance, Business and Money, Computer Science, Computers and Technology, Customer Relations, Data Mining, Database Storage and Design, Databases and Big Data, Industries, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Processes and Infrastructure, Research, Retailing, Specialty Boutique, Subjects

Description
Amazon Customer Reviews

Description

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the want to monitor customer behaviour across a couple of channels. The book advocates a category management approach, taking into consideration the want to remember the consumer mindset through elasticity modelling and discount strategies, in addition to targeted marketing and loyalty design.

A practical, no-nonsense approach to complex scenarios is taken all through, breaking down tasks into easily digestible steps. Using a fictional retail analyst ‘Scott’ helps to offer accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual toughen to steer retail marketers towards making the precise choices for analysing their data.

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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science)

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