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Advanced Web Metrics with Google Analytics, 2nd Edition

Amazon.com Price: $31.81 (as of 05/05/2019 15:18 PST- Details)

Categories: AI and Machine Learning, Books, Computer Science, Computers and Technology, Intelligence and Semantics, Internet and Social Media, Internet, Groupware, and Telecommunications, Networking and Cloud Computing, Subjects, Web Development and Design, Website Analytics

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Description

Packed with insider tips and tricks, this how-to guide is fully revised to cover the recent version of Google Analytics and shows you how one can put in force proven Internet analytics methods and concepts.

This second edition of the bestselling Advanced Internet Metrics with Google Analytics is the easiest book for marketers, vendors, consultants, and Webmasters who wish to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.

Google Analytics is a free tool that measures Internet web site effectiveness and helps users better consider how Internet web site performance; this book is a detailed usage guide written by probably the most software’s original creators
Explains what filters keep data accurate, how one can measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides essentially the most useful feedback
Examines principles and practices of Internet analytics, then shows how one can use GA’s reports and how one can track dynamic Internet pages, banners, outgoing links, and contact forms
Discusses advanced setups for configuring goals and filters, how one can integrate GA with third-party systems, and how one can leverage the new API

Advanced Internet Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

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Advanced Web Metrics with Google Analytics, 2nd Edition

Description

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