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Advertising and Societies: Global Issues, Second Edition

Amazon.com Price: $28.77 (as of 12/05/2019 18:52 PST- Details)

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Now in its second edition, Advertising and Societies: Global Issues provides an international standpoint at the practice of advertising whilst examining one of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising within the digital era have relevance to a much broader global community. This new edition has been up to date to reflect the dramatic changes impacting the sector of advertising that experience taken place since publication of the primary edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

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