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Advertising Creative: Strategy, Copy, and Design

Amazon.com Price: $90.16 (as of 12/05/2019 20:02 PST- Details)

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Description

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook through which digital technology is woven all through each chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to keep up a correspondence effectively on this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on state-of-the-art topics, including global, social media, business-to-business, in-house, and small agency advertising.

In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced around the global advertising landscape. Their most vital revelation of all is the identification of the three qualities with a view to define the future leaders of this industry: Be a risk taker. Be mindful technology. Live for ideas.

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Advertising Creative: Strategy, Copy, and Design

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