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Advertising Media Planning, Seventh Edition

Amazon.com Price: $26.60 (as of 12/05/2019 17:14 PST- Details)

Categories: Advertising, Books, Business and Money, Communications, Industries, Marketing, Marketing and Sales, Media and Communications, Skills, Subjects

Description
Amazon Customer Reviews

Description

The industry standard for 30 yearsâ€”up to date to include the most recent developments in digitization and the three screens of video

Apply the contemporary advertising technologies
Build your brand in every medium
Create the right budget for each campaign

Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.

Advertising Media Planning, seventh edition, retains all of the critical information you want to know about traditional mediaâ€”including TV, radio, and print–even as exploring the contemporary media forms, illustrated with major advertiser case histories. Youâ€™ll find comprehensive coverage of the contemporary media planning and digital technologies, including:
â€¢ Organic and sponsored Google search â€¢ Digital out-of-home video â€¢ Internet banners â€¢ Computerized media channel planning â€¢ Cell phone mobile-media â€¢ DVRâ€™s affect on TV commercial viewing â€¢ New online and traditional media measurement technologies â€¢ Interactive television â€¢ Cross-media planning â€¢ Data fusion â€¢ International competitive spending analysis

This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to the mark on the contemporary developments in digitization, this up to date classic is the most productive and most complete companion to be had for navigating the new frontier of media planning.

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Advertising Media Planning, Seventh Edition

Description

The industry standard for 30 yearsâ€”up to date to include the most recent developments in digitization and the three screens of video

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