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Advice That Sticks: How to Give Financial Advice That People Will Follow

Amazon.com Price:  $14.48 (as of 12/05/2019 17:42 PST- Details)

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Description

The advice is sound; the client seems eager; and then… nothing happens! Too frequently, this is the experience that financial professionals encounter in their day by day work. When good recommendations go unimplemented, clients’ well-being is compromised, opportunities are lost, and the professional relationship grows strained.

Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that resolve whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, then again, is the extent to which advice-givers themselves can foil implementation. A substantial amount of non-adherence is because of preventable mistakes made by financial professionals and their teams.

The creator integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioural economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for somebody who makes a living providing financial advice. It is going to turn out to be an indispensable handbook for people working with clients across the wealth spectrum.

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