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All about Them: Grow Your Business by Focusing on Others

Amazon.com Price: $6.24 (as of 26/04/2019 17:21 PST- Details)

Categories: Books, Business and Money, Customer Relations, Personal Finance, Personal Transformation, Processes and Infrastructure, Self-Help, Subjects, Success

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The absolute best companies and so much successful salespeople live by a three-word mantra—”all about them”—because once they relentlessly center of attention their brand on their customers as a substitute of themselves, their businesses flourish. All about Them shows readers easy methods to use this easy but extremely powerful influencing technique. Bruce Turkel, who has advised one of the crucial world’s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the “All about Them” principle. He is going on to explore our technology-driven, hyper- connected culture; the ability of storytelling (and story-selling); brand authenticity and transparency; and more.

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All about Them: Grow Your Business by Focusing on Others

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