Analyzing Social Media Networks with NodeXL: Insights from a Connected World

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Description

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.

Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part specializes in the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises all the way through this book. In the final part, every chapter presents one type of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. As well as, there are descriptions of every system, the nature of networks when people interact, and varieties of analysis for identifying people, documents, groups, and events.

  • Walks you through NodeXL, whilst explaining the theory and development in the back of every step, providing takeaways that may apply to any SNA
  • Demonstrates how visual analytics research can also be applied to SNA tools for the mass market
  • Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis
  • Download companion materials and resources at https://nodexl.codeplex.com/documentation

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