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Apparel Merchandising: The Line Starts Here

Amazon.com Price:  $87.66 (as of 12/05/2019 17:50 PST- Details)

Description

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising serve as in branded apparel companies and retail private label apparel. It describes nowadays’s challenges for both apparel manufacturers and retailers in meeting the patron’s demands for the precise products on the right prices – and on the right times. Approached from the viewpoint of the attire product manager, Rosenau and Wilson cover men’s and women’s sports wear and activewear and children’s wear in both domestic and international markets.

The text follows the evolution of the merchandising serve as with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the best way. The third edition emphasizes the increased importance of retailer’s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the have an effect on of social media on both retailers and apparel manufacturers.

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