Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Yo (Volume 1)

Amazon.com Price: $19.95 (as of 05/12/2019 16:19 PST- Details)

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Description

Part narrative, part business book; Architect + Entrepreneur is full of latest, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But the various resources to be had to assist entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler The use of outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: The use of the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that reinforce a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to respond to the questions all new business owners face, from the rote to the existential. Questions about: – Startup costs – Business models (old and new) – Marriage of business and design – Mindset – Branding & naming (exercises and ideas) – Internet marketing strategies – Passive income ideas – Setting your fee – Taxes – Standard Operating Procedures (SOPs) – Securing the work – Client relations – Software – Billing rates – Contracts Building a business isn’t a singular act; it’s a series of small steps. The use of the outline found in Architect + Entrepreneur you’ll start today. The chapters are organized to guide you from idea to action. Quite than write a business plan you’ll be challenged to craft a brand and you’ll sell it The use of new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business.

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