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Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

Amazon.com Price:  $236.55 (as of 25/03/2019 22:03 PST- Details)

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Description

This proceedings volume presents timely research and insights at the advancement of marketing’s basic premise―providing greater levels of customer value. In latest years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the actual-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the globe in an effort to lend a hand marketers in providing value for companies, consumers and society.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services and products to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the globe. Presentations from these events are published on this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver state-of-the-art research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across quite a lot of subject areas in marketing science.

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