Badass: Making Users Awesome

Amazon.com Price: $22.68 (as of 11/10/2019 07:36 PST- Details)

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Description

Note for ebook customers: The design and layout of this book play a key role in conveying the creator’s message. When creating the ebooks, we’ve tried to keep the appear and feel of the print edition, but which means that not all e-reading devices will toughen the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps.

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it should be sustainably successful. No short-term fads.

This is not a game of chance. This is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques in most cases overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, toughen—everyone on the team. Despite the fact that that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, We will can reduce the role of luck. We will build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re the usage of our product but, more importantly, in the moments when they aren’t.

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