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Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

Amazon.com Price: $18.47 (as of 12/05/2019 16:44 PST- Details)

Categories: Beer, Beverages and Wine, Books, Business and Money, Cookbooks, Food and Wine, Cooking Education and Reference, Essays, History, Homebrewing, Distilling and Wine Making, Hospitality, Travel and Tourism, Industries, Infrastructure, Processes and Infrastructure, Restaurant and Food, Subjects

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In 2011 Goose Island, a circle of relatives-owned Chicago brewpub, used to be sold to Anheuser-Busch InBev, the most important beer company on this planet. The sale forced the craft beer industry to reckon with its growing mainstream appeal and a popularity few envisioned. Anheuser-Busch InBev went on to shop for 9 more American craft breweries, each and every sale sparking questions anew. With Goose Island as its flagship brand, Anheuser-Busch InBev stood poised to the develop into the most important producer of craft beer in the US, leaving the industry’s original innovators to grapple with the transition from scrappy underdog to mainstream, co-opted sensation.

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