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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Amazon.com Price: $154.99 (as of 12/05/2019 18:30 PST- Details)

Categories: Books, Business and Finance, Business and Money, Computers and Technology, E-Commerce, Marketing, Marketing and Sales, Microsoft, Microsoft Excel, New, Used and Rental Textbooks, Processes and Infrastructure, Research, Software, Specialty Boutique, Subjects

Description
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Description

A concise presentation of promoting research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to offer a concise introduction to market research fundamentals. This article also supplies readers with resources they are able to use of their careers.

The ISBN above is only for the standalone book, if you need the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed underneath.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package is composed of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

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