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Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Amazon.com Price: $60.19 (as of 08/05/2019 18:00 PST- Details)

Categories: Books, Business and Finance, Business and Money, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Research, Specialty Boutique, Subjects

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Why is BASIC MARKETING RESEARCH the most efficient-selling marketing textbook? This is a best seller because it’s written from a student’s point of view. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have with the intention to know it. And they have achieved that again and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to up to date content to a very simple-to-read writing style. Plus, in this volume you’ll be able to learn more about how experts gather data and how to use it yourself to turn greater profits.

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