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Beauty Imagined: A History of the Global Beauty Industry

Amazon.com Price: $25.97 (as of 08/05/2019 18:15 PST- Details)

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The global beauty business permeates our lives, influencing how we perceive ourselves and what it’s to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L’Oreal, and Shiseido, have imagined beauty for us.

This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how these days’s global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized get right of entry to to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was once a homogenization of beauty ideals all over the world.

Today globalization is changing the beauty industry again; its affect can also be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but on the same time, these brands are having to answer a far greater diversity of cultures and lifestyles as new markets are opened up around the globe.

In the twenty first century, beauty is again being re-imagined anew.

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