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Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

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Description

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. The usage of straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the quite a lot of formats and styles of writing you’re going to encounter as a public relations practitioner.

A focal point on ethical and legal issues is woven right through, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. As well as, the book offers the most comprehensive list of public relations writing formats to be found anywhere―from the usual news release to electronic mail and other opportunities The usage of numerous technologies and media.

The fifth edition has been up to date to reflect significant developments in the public relations field, including:

    • New and up to date information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.

    • Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.

    • Expansion of a chapter on websites, blogs and wikis.

    • Expansion of the chapter on direct mail and online appeals.

    • Updated examples of actual pieces of public relations writing.

    • A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.

Through its comprehensive and accessible approach, Becoming a Public Relations Author is an invaluable resource for future and current public relations practitioners.


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