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Becoming Facebook: The 10 Challenges That Defined the Company That’s Disrupting the World

Amazon.com Price:  $12.80 (as of 12/05/2019 17:14 PST- Details)

Description

Its success was once far from accidental. Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to hook up with friends…and the rest is history. But for the people who in reality molded this great idea into a game-changing $300 billion company, the experience was once far more tumultuous and uncertain than we might expect. Mike Hoefflinger was once a kind of Facebook insiders. As a pc engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness: How Facebook recovered from its “disastrous” IPO * How the growth team achieved the unimaginable * Why Facebook’s News Feed ads were the company’s most essential business decision ever * How Google+ attacked and lost * Why-and how -Instagram and WhatsApp were added to the mix * What the company does to win the talent wars * What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick * Which products and technical advancements are at the horizon and why * And a lot more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the actual story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos-as Facebook grows up, overcomes setbacks, and works to connect the world.

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