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Better Made in Michigan:: The Salty Story of Detroit’s Best Chip (American Palate)

Amazon.com Price: $19.17 (as of 16/04/2019 00:47 PST- Details)

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For lots of, Detroit is the crunch capital of the arena. More than forty local chip companies once fed the Motor City’s never-ending appetite for salty snacks, including New Era, Everkrisp, Krun-Chee, Mello Crisp, Wolverine and Vita-Boy. Only Better Made remains. From the beginning, the logo used to be known for light, crisp chips that were almost about perfection. Discover how Better Made came to be, how its chips are made and how competition has shaped the industry into what it’s these days. Bite into the flavorful history of Michigan’s most iconic chip as writer Karen Dybis explores how Detroit “chipreneurs” rose from garage-based businesses to turn out to be snack food royalty.

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