Beyond Design: The Synergy of Apparel Product Development

Amazon.com Price: $38.07 (as of 06/12/2019 03:43 PST- Details)

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Description

This practical text takes students step by step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes will have to be coordinated to get the right product to market, when consumers want it and at a price they’re willing to pay. Now in full color, this 3rd Edition features a greater focal point on sustainability and business ethics, fast fashion calendars and their affect on product development, and the effect of social media on design and distribution. The text also features a discussion of how technologies-such as color matching, body scanning, and using avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been up to date to incorporate current practices in sourcing, pricing and costing with a more focused standpoint on how an increasing number of sophisticated distribution channels affect the product development process.

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Beyond Design: The Synergy of Apparel Product Development

Description

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