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Beyond Powerful Radio: A Communicator’s Guide to the Internet Age―News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

Amazon.com Price: $41.95 (as of 05/05/2019 15:22 PST- Details)

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Description

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or web! This how-to cookbook is for broadcasters who need to learn the craft and toughen. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn the whole thing from easy methods to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more.

Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; handle creative burnout and manage high ego talent; and to research and grow your audience.

Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and center of attention across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast to be had today, including Internet radio and podcasting. Even as the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers need to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.

A full Instructor Manual is to be had with complete lesson plans for broadcast instructors – course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is to be had for download here: http://routledgetextbooks.com/textbooks/instructor_downloads

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