Beyond the Triple Bottom Line: Eight Steps toward a Sustainable Business Model (MIT Press)

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Description

A pragmatic new business model for sustainability that outlines eight steps that range from exploring a mission to promoting innovation; with case studies.

Many up to date books make the case for businesses to change into more sustainable, but few provide an explanation for the specifics. In this book, Francisco Szekely and Zahir Dossa offer a pragmatic new business model for sustainability that extends beyond the traditional framework of the triple bottom line, describing eight steps that range from exploring a vision and establishing a strategy to implementing the strategy and promoting innovation.

Szekely and Dossa argue that businesses and organizations want to move away from the business case for sustainability toward a sustainable business model. That is, businesses must go beyond the standard short-term focus on minimizing harm at the same time as maximizing profits. Instead, businesses on the path to sustainability must, from the start, focus on addressing a societal need and view profitability not as an end but as a means to enhance the sustainable organization.

Szekely and Dossa explore key problems organizations face when pursuing a sustainability agenda. Each chapter presents some of the eight steps, describes a business dilemma for sustainability, provides a theoretically grounded strategic framework, offers case studies that illustrate the dilemma, and summarizes key findings; the case studies draw on the experiences of such companies as Tesla Motors, Patagonia, TOMs, and Panera. The book emphasizes leadership, arguing that leaders who question the established order, inspire others, and take risks are essential for achieving sustainable business practices.

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