Big Shifts Ahead: Demographic Clarity For Business

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Description

Please Note: This book contains over 100 colored charts. The Kindle version of Big Shifts Ahead: Demographic Clarity for Businesses is best viewed in color on the Kindle Fire or through the Kindle app on any Apple or Android device.

Huge Shifts in Consumer Behavior Made Easier to Take into account, Quantify and Anticipate
Demographics resolve the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.

John Burns and Chris Porter wrote this book to help make demographic trends easier to Take into account, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they’re going to be making decisions with facts, and they’re going to be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and discover ways to:

  • plan your business better;
  • support your decisions with facts; and
  • clarify the demographic confusion the use of the groupings and frameworks used in this book.

Usable Generational Definitions
John Burns and Chris Porter redefine the generations by decade born, grouping people by age and life stage. Each generation born in the 1950s and later is 40 to 44 million in size, despite the fact that the life experiences and foreign-born composition of each vary dramatically. Burns and Porter give each generation a name to reflect the shift in society that they led.

Four Big Influencers
Four Big Influencers provide an explanation for why those born in different decades behave so in a different way, and help provide an explanation for the big shifts ahead:

  1. New technologies
  2. Changing government Policies
  3. Economic growth
  4. Shifts in societal acceptability

Seven Biggest Opportunities
Burns and Porter devote a chapter to each of the seven biggest opportunities, forecast the future of each, and provide a framework to shift strategy when unexpected changes occur.

  1. Working women
  2. Affluent immigrants
  3. Workaholic retirees
  4. Delayed young adults
  5. The Sharing economy
  6. Southern growth
  7. Urban life moving to the suburbs

They enhance the research with more than 100 easy-to-read color charts and quite a lot of facts.

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