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Bit by Bit: Social Research in the Digital Age

Amazon.com Price:  $31.50 (as of 05/03/2019 19:23 PST- Details)

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Description

An innovative and accessible guide to doing social research in the digital age

In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and a large number of other digital marvels. Along with changing how we are living, these tools enable us to collect and process data about human behavior on a scale never before conceivable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods―a landmark book for you to fundamentally change how the next generation of social scientists and data scientists explores the world around us.

Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples right through and also lays out a principles-based approach to handling ethical challenges.

Bit by Bit is an invaluable resource for social scientists who need to harness the research potential of big data and a should-read for data scientists interested in applying the lessons of social science to the next day to come’s technologies.

  • Illustrates important ideas with examples of outstanding research
  • Combines ideas from social science and data science in an accessible style and without jargon
  • Goes beyond the analysis of “found” data to talk about the collection of “designed” data such as surveys, experiments, and mass collaboration
  • Features an entire chapter on ethics
  • Includes extensive suggestions for further reading and activities for the classroom or self-study

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