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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Amazon.com Price: $10.19 (as of 12/05/2019 17:11 PST- Details)

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Why the way forward for popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professors

What’s in the back of the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL―in conjunction with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products―the movies, television shows, songs, and books that are hugely expensive to produce and market―is the surest path to long-term success. Along the way, she reveals why entertainment executives continuously spend outrageous amounts of money searching for the next blockbuster, why superstars are paid not possible sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse’s unprecedented access to one of the crucial world’s most successful entertainment brands, Blockbusters is destined to turn into required reading for anyone seeking to have in mind how the entertainment industry truly works―and how to navigate today’s high-stakes business world at large.

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