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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Amazon.com Price: $12.75 (as of 08/05/2019 19:18 PST- Details)

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Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge the whole thing you thought you knew about competing in as of late’s crowded market place. In response to a look at of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies all over the world are skipping the bloody red oceans of rivals and creating their own blue oceans. With over 1,000,000 copies sold all over the world, Blue Ocean Strategy is instantly reaching “should read” status among smart business readers. Have you caught the wave?

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