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Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

Amazon.com Price: $10.25 (as of 12/05/2019 17:22 PST- Details)

Categories: Aerospace, Aircraft Design and Construction, Aviation, Biography and History, Books, Business and Money, Civil and Environmental, Commercial, Company Profiles, Engineering, Engineering and Transportation, History, Hospitality, Travel and Tourism, Industrial Relations, Industries, Subjects, Transportation

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The commercial airline industry is likely one of the such a lot volatile, dog-eat-dog enterprises on this planet, and within the past due 1990s, Europe’s Airbus overtook The united states’s Boeing as the preeminent aircraft manufacturer. Alternatively, Airbus quickly succumbed to the similar complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of those two titans of the sky and their struggles to stick within the air.

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