Brand New: Art and Commodity in the 1980s

Amazon.com Price: $34.95 (as of 06/12/2019 06:11 PST- Details)

Categories: Arts and Photography, Books, Business of Art, Collections, Catalogs and Exhibitions, History, History and Criticism, Subjects

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An eye-opening book about the 1980s New York art scene, its far-reaching effects on latest art, and the upward thrust of one of the vital biggest names in the art world today.

This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York’s downtown art scene in the 1980s—from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the upward thrust of brand new branding and the onset of the information age, artists’ center of attention on commodities and consumerism started as satire but came to be a lot more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in “brand-new” types of painting, sculpture, photography, installation, and performance.

In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, even as Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, along side an illustrated chronology, provide a fresh account of the moment at which latest artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game ceaselessly.

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