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Brand/Story: Cases and Explorations in Fashion Branding

Amazon.com Price: $76.11 (as of 08/05/2019 17:22 PST- Details)

Categories: Arts and Photography, Books, Business and Finance, Business and Money, Commercial, Fashion and Textile, Fashion Design, Graphic Design, Industries, New, Used and Rental Textbooks, Specialty Boutique, Subjects

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Description

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to clutch a consumer’s interest. For consumers, branding tells the story and creates the identity for a product, an individual, and a company. The use of 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies promote it the best way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.

New to this edition:
~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman
~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana
~Up to date interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting
~New Go Outdoor! exercises provide readers with scenarios through which they may be able to apply what they discover ways to other brands they encounter
~Chapter objectives and discussion questions allow the reader to fully engage with the content

Instructor Resources:
~Instructor’s Guide and Test Bank provide suggestions for planning the course and The use of the text in the classroom
~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

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