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Branded Interactions: Creating the Digital Experience

Amazon.com Price: $38.44 (as of 12/05/2019 16:40 PST- Details)

Categories: Advertising, Arts and Photography, Books, Branding and Logo Design, Business and Money, Commercial, Graphic Design, Industries, Marketing and Sales, Retailing, Subjects, Techniques

Description
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Description

An invaluable source of inspiration for somebody involved with or interested in the design of interactive brands

Digital design plays a an important role in how customers experience a brand. On the other hand, corporate websites and online shops are only one a part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in contemporary years, even as interactive touch points and billboards are more and more found in the true world. The interface is now the brand.

Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

The entire sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at each stage even as remaining flexible enough to incorporate change and creativity. 300+ illustrations

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Branded Interactions: Creating the Digital Experience

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