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Branded: The Buying And Selling Of Teenagers
Amazon.com Price: $4.26 (as of 08/05/2019 18:08 PST- Details)
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, in addition to the quieter but no less worrisome sorts of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to appear to be women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids making an attempt to turn the tables at the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the disturbing and least talked about results of up to date business and culture to the fore-and ensures that we will be able to never have a look at lately’s youth the same way again.
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