Branding + Interior Design: Visibility and Business Strategy for Interior Designers

Amazon.com Price: $23.49 (as of 05/12/2019 17:40 PST- Details)

Categories: Architecture, Arts and Photography, Books, Business and Money, Crafts, Hobbies and Home, Decorating and Design, Home Improvement and Design, Industries, Interior Design, Marketing, Marketing and Sales, Service, Skills, Subjects

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Description

The home goods market in the US is the largest market on the planet. Then why perform a little interior design firms thrive whilst others barely live on? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view―who you need to serve and why you do business, and it is a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and keep in touch their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to be informed these strategies and apply them to their work. Additionally it is candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

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Branding + Interior Design: Visibility and Business Strategy for Interior Designers

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