Description
Within the current economic climate, nonprofits want to center of attention on ways to stick out from the crowd, win charitable dollars, and continue to exist the downturn. Effective, mission-focused communications can lend a hand organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to spice up fundraising efforts. This book provides tools and guidance for nonprofits in the hunt for to develop into their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique center of attention at the intersection of communications and fundraising.