Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Amazon.com Price: $26.00 (as of 08/05/2019 20:00 PST- Details)

Description

Almost each and every company creates a marketing plan every year, and plenty of spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they’re too long, too complicated and too dense. They finally end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for those who create marketing plans and those that review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go incorrect and how to create a powerful plan in an effort to assist build a strong, profitable business.

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